Turn ageing on its head

Nivea for Men Anti-age Moisturiser DNAge Lift

This integrated campaign intends to get young men (aged 25 to 40) think not only about the way they look today but also about the way they'll look tomorrow. With an unusual and attention-grabbing visual execution, the campaign aims to engage the audience in a unique way and thus make the message more memorable and the call for action more efficient and effective.