Pre-perforated magazine ads with DYI VR Cardboard, giving users the opportunity to experience a life-like 3D Grass Ski Slalom.
The grass is greener on this side
Grass Ski - Ski Club Great Britain
British skiers are under the impression that the lack of snow at home means they need to travel abroad to ski. Would they still do this if they knew the perfect conditions for skiing actually grew right beneath their feet?
With its countless parks filled with steep hills and slopes, ideal level of humidity and of course plenty of the green stuff, Britain has the perfect conditions for Grass skiing.
This integrated campaign aims to help Grass skiing become notorious in Great Britain, demolish the myths surrounding the sport and ultimately get Brits skiing, on their own soil.