Dacia is the car that favours function over frivolity. That's why, if Dacia were a sport it would be Rugby: tough, no nonsense and smart.

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But since Dacia was not a sponsor of the RWC 2015, we needed something disruptive, controversial and loud to cut through the noise. Our campaign did just that, racking up over 2 million views in less than 48 hours for our online video alone and sparking heated debates between football and rugby fans.

 

The viral success paved the way for Dacia to secure a three-year partnership as the official car partner of the First Utility Super League and title sponsor of the Dacia World Club Series.