Dacia is the car that favours function over frivolity. That's why, if Dacia were a sport it would be Rugby: tough, no nonsense and smart.

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But since Dacia was not a sponsor of the RWC 2015, we needed something disruptive, controversial and loud to cut through the noise.

Following the success of the viral campaign, Dacia has secured a three-year agreement to become official car partner of First Utility Super League and title partner of the Dacia World Club Series

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