The 'Grindr Rides Europe' tour unleashed a high-camp mobile experience across major European LGBTQ+ festivals and Pride celebrations, transforming our branded 'Bussy' bus into a pulsing queer playground filled with glittery photo ops, a spin-to-win wheel offering free app subscriptions, a grab-what-you-can claw machine, exclusive merch, and hands-on demos of new app features. A rolling celebration of queer joy, self-expression, and unapologetic fun, the activation turned every stop into a party - inviting fans onboard for cheeky interactions, irresistible shareable moments, and a full-throttle dose of Grindr energy.