top of page


"The Masked Singer" - one of the most successful shows on German television – has constantly been criticised

on social media for its tediously long commercial breaks. So how can Duck (Ente) steal the show,

captivate the audience, and become one of the most talked about topics on Twitter?


By performing on stage as if it were another "Masked Singer", of course.

Because who doesn’t like a Duck singing at oversized toilet products and dancing alongside the most beloved

mascot of the show, just before taking its mask off to reveal the singer behind…. <drumroll>… also Duck.

Our ad took Twitter by storm, with astonished fans sharing their love for the performance, demanding to know who

the real singer behind the mask was, and even petitioning for Duck to join the fight for the "Masked Singer" crown.


Screenshot 2021-10-07 at 18.21.51.png
Screenshot 2021-10-07 at 18.25.13.png
Screenshot 2021-10-07 at 18.23.57.png
Screenshot 2021-10-07 at 18.23.39.png
Screenshot 2021-10-07 at 18.22.05.png
Screenshot 2021-10-07 at 18.21.57.png
Screenshot 2021-10-07 at 18.24.20.png
Screenshot 2021-10-07 at 18.22.30.png
Screenshot 2021-10-07 at 18.31.49.png


The toilet goes by many names – The Lavatory, The Loo, The WC – but none capture

its majesty quite like The Throne. It’s a kingdom away from the world! But when the dreaded toilet smell starts to take the shine off, step in Duck. With the brand’s clever wit, we showed shoppers how two new fragrances transform the toilet into a

sweet-smelling Throne of Freshness. 

Screenshot 2021-07-28 at 14.31.08.png
Screenshot 2021-07-28 at 14.30.46.png
bottom of page