"The Masked Singer" - one of the most successful shows on German television – has constantly been criticised
on social media for its tediously long commercial breaks. So how can Duck (Ente) steal the show,
captivate the audience, and become one of the most talked about topics on Twitter?
By performing on stage as if it were another "Masked Singer", of course.
Because who doesn’t like a Duck singing at oversized toilet products and dancing alongside the most beloved
mascot of the show, just before taking its mask off to reveal the singer behind…. <drumroll>… also Duck.
Our ad took Twitter by storm, with astonished fans sharing their love for the performance, demanding to know who
the real singer behind the mask was, and even petitioning for Duck to join the fight for the "Masked Singer" crown.
THE MASKED SINGER
THRONE OF FRESHNESS
The toilet goes by many names – The Lavatory, The Loo, The WC – but none capture
its majesty quite like The Throne. It’s a kingdom away from the world! But when the dreaded toilet smell starts to take the shine off, step in Duck. With the brand’s clever wit, we showed shoppers how two new fragrances transform the toilet into a
sweet-smelling Throne of Freshness.