WASABI

We ran a three-day DOOH campaign in London and Leeds to reduce end-of-day food waste by targeting peak commuter footfall in the final 30 minutes before the Wasabi store closing.

Using Ocean React and dynamic scheduling on screens near our stores, we displayed a live countdown alongside a “No Time to Waste” message and real-time discount offers, prompting commuters to act fast and pick up freshly made meals at reduced prices.

The campaign blended high-traffic evening moments with live retail data to drive immediate action, generating over 417,000 impacts.