How can we make an on-the-go snack bar perfect for outdoor adventurers

appeal to the modern 'indoor generation'?

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With 34% of UK workers never taking a lunch break and 84% of workers never

leaving the office during working hours, our PR campaign encouraged Britons

to reclaim their lunch break and spend more time outdoors.

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Our PR story quickly became a trending topic, covered by national press,

radio and social media.