Research shows that money handed to beggars is often used to feed addictions that can actually "prove fatal". Therefore, tapping into the well-known ‘hand outstretched’ begging gesture, our campaign offers a simple alternative for those wishing to help the homeless get off the streets – donating to charity with their contactless card. Our posters will be placed in tube stations, bus shelters and street corners where passers-by usually encounter beggars.