IF YOU WANT IT, PICK IT
WASABI
In bustling city areas, Wasabi transforms Ocean’s digital billboards into interactive play screens, giving passers-by a shot at winning authentic East Asian dishes.
Inspired by the art of using chopsticks - a skill embraced by many but mastered by few - participants use mid-air haptics technology to control virtual chopsticks and snag rewards within a time limit.
Winners get vouchers redeemable at any Wasabi location, and dynamic video highlights and rankings add to the fun, encouraging social media sharing.
This gamified experience not only grabs attention but also creates memorable, sharable moments for all.
TOGETHER WITH PRIDE
WISE THOUGHTS
THE '+' IN LGBT+
WISE THOUGHTS
This campaign aims to highlight and celebrate individuals from the lesser-known ‘+’ communities, who often feel overshadowed by mainstream LGBT identities at Pride events. By reframing the ‘+’ from "and others" to "and more," the initiative seeks to promote inclusivity and ensure everyone feels represented. Visitors who shared their connection to the ‘+’ received personalised badges, with over 1,300 created on Pride day, reinforcing a sense of belonging for all.